I had just finished running my third Kickstarter campaign. I’d been knee deep in conversion hacking bootcamp throughout 2014 and practically begged Kickstarter to add Google Analytics tracking code to their campaign pages. Alas, just 8 days after our campaign ended, they released a blog post announcing the integration. Here's how to make it work for you!
You think that your problem is not having enough money. After your Kickstarter campaign, you may just feel that you have more than you know how to handle. Of course I don't mean that you won't find a way to use the extra funds, but that all income arrives with a price tag: Tax.
Raising the funds to create the project is what saturates most creators' attention, making important accounting principles a panicked afterthought, or worse, a regretful memory.
Would you rather:
- Bring your idea to life in isolation, bootstrapping to completion, only to find out that there is no market for it on launch day?
- Go through a two-month long bootcamp that isn't cost prohibitive and come out on the other side knowing whether you have a hit or not?
That's what this post is all about.
Chances are, you found this site because you searched on how to accomplish something very specific in your Kickstarter campaign. WAIT!!! Speaking from experience, there are two key components of a campaign that get overlooked until it's just too late.